During the three-day Qingming Festival holiday, China recorded 126 million domestic trips, marking a 6.3 percent increase compared to the previous year. This surge in travel was accompanied by a rise in tourism revenue, which reached 57.55 billion yuan (approximately 8 billion U.S. dollars), reflecting a 6.7 percent year-on-year growth.
The Qingming Festival, traditionally a time for tomb sweeping and honoring ancestors, also saw a shift towards more leisure-focused activities. More travelers embraced short getaways and outdoor experiences, with self-drive trips, cycling, and hiking emerging as some of the most popular activities. Additionally, there was a growing demand for rural escapes and nature excursions, highlighting a broader trend toward outdoor tourism.
This holiday period demonstrates a continued recovery and transformation of domestic travel habits, with Chinese tourists increasingly seeking new types of experiences beyond the traditional customs of the holiday.
