The Customisation and Personalisation in the travel market is undergoing a significant transformation as modern travelers demand unique and immersive travel experiences. Gone are the days of generic itineraries — today’s travelers want journeys that are tailored to their individual preferences, lifestyles, and dreams.
This shift towards personalised travel experiences is driving substantial growth in the market. Recent market analysis shows that the Customisation and Personalisation in Travel Market was valued at USD 126.56 Million in 2022. With changing consumer expectations and the rise of advanced travel technologies, the market is expected to grow to USD 620.71 Million by 2032. This represents a strong compound annual growth rate (CAGR) of 17.8% from 2022 to 2032.
