First Class Travel, the owner of First Class Holidays, has launched a new dedicated cruise brand, First Class Cruise, specializing in tailor-made long-haul cruise holidays.
The cruise lines featured by First Class Cruise include high-end operators like Celebrity, Oceania, Azamara, Holland America Line, Regent Seven Seas, Silversea, Seabourn, Quark, Ponant, Star Clippers, and Windstar.
“Cruise holidays have evolved, and so have our customers’ expectations,” said Dan Gathercole, CEO of First Class Travel. “This new brand is designed to focus on personalisation, expert advice, and providing an elevated cruise experience. Whether it’s luxury ocean voyages, river cruises, or cruise-and-stay combinations, we are committed to making each journey a first-class experience.”
To celebrate the launch, First Class Cruise is offering agents the chance to win a seven-night trip for two on a luxury expedition cruise with PONANT. Details on how to enter can be found on their website.
First Class Cruise has also released its inaugural brochure, featuring a curated selection of premium and luxury, tailor-made cruise-and-stay holidays. Copies of the brochure are available for download or can be ordered from the brand’s website.
“We designed this brochure with travel agents in mind,” said Lorna Curry, Head of Product at First Class Travel Group. “Each itinerary is thoughtfully crafted to provide immersive, flexible, and enriching experiences, whether it’s a luxury expedition to Antarctica or a bespoke stay-and-sail adventure in Southeast Asia. It truly highlights what sets First Class Cruise apart.”
