In response to the devastating Eaton Fire, Visit Pasadena, the city’s official destination marketing organization, has teamed up with Pastilla, a Pasadena-based creative agency, to support the city’s tourism recovery. This collaboration is particularly meaningful as several team members at Pastilla, including the agency’s co-founder, lost their homes in the fire. Their personal connection to the tragedy adds an emotional depth to the initiative as they work to rebuild both their lives and the community they care deeply about.
The partnership comes at a crucial time for Pasadena, where tourism has long been a key economic driver. As the city begins its recovery, the tourism industry will play a vital role in revitalizing local businesses, creating jobs, and attracting visitors back to the area. Visit Pasadena and Pastilla are combining their strengths—Pastilla’s local expertise and marketing know-how—to restore the city’s appeal and bring travelers back.
