Sabah’s tourism sector is experiencing a resurgence, though it remains on the path to full recovery from the COVID-19 pandemic’s significant impacts. This ongoing recovery requires continued efforts to restore the industry to pre-pandemic levels, according to Datuk Christina Liew, Sabah’s Minister of Tourism, Culture, and Environment.
Situated on the northern tip of Borneo in Malaysia, Sabah is celebrated for its natural beauty and adventure opportunities. Known as the “Land Below the Wind” because of its position just below the typhoon belt, Sabah is renowned for its diverse attractions that showcase its cultural heritage and spectacular landscapes.
A major draw for tourists is Mount Kinabalu, Southeast Asia’s highest peak at 4,095 meters. The mountain attracts climbers from across the globe, offering challenging ascents and stunning panoramic views from the summit. Additionally, the Kinabalu National Park, a UNESCO World Heritage Site, is renowned for its rich biodiversity, including rare orchids and the world’s largest flower, the Rafflesia.
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