Artificial intelligence (AI) and its transformative effects on the travel and hospitality industries were central themes at the PATA Youth Symposium 2024, held on August 27 at Dusit Thani College.
In her keynote address, Sonal Patel, Vice President of APAC at Quantcast and a PATA Gold award recipient, underscored the profound impact of data and AI on personalizing consumer experiences. Patel compared the evolving role of AI to the futuristic concepts depicted in the film Minority Report, noting how AI has progressed from basic to hyper-segmentation. This advancement allows marketers to engage with their target audiences in real-time. Patel also predicted that virtual reality will revolutionize the travel industry by 2028, with autonomous travel planning becoming a reality by 2030.
TTG Asia conducted a survey of students to gather their views on AI’s influence in the travel and hospitality sectors. The feedback highlighted various aspects of AI-driven hyper-personalization, including the consideration of cultural nuances, the ability to send personalized birthday wishes, enhancing connectivity during crises, and reducing operational burdens.
Students Mimi and Min, who are in their third year of tourism business and event management studies at Mae Fah Luang University, emphasized AI’s crucial role in addressing infrastructure gaps during emergencies. They pointed out that AI’s capabilities were particularly beneficial in improving connectivity and managing disruptions, drawing from lessons learned during the Covid-19 pandemic.
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