The Australian Influencer Marketing Council (AiMCO) has announced that Australian furniture company Koala and global travel platform Klook have joined its ranks, committing to best practices in influencer marketing.
Koala, known for its innovative boxed mattresses launched in 2015, has rapidly become a leading retail start-up in Australia. The company has effectively utilized influencer and micro-influencer partnerships to engage with Gen Z and Millennial consumers. Notable collaborations include a high-profile project with Miss Double Bay (@missdoublebay) during Australian Fashion Week, where the influencer showcased a suit crafted from Koala sofa fabric. Additionally, Koala partnered with Olympic and Paralympic athletes such as gold medallist pole vaulter Nina Kennedy and silver medallist swimmer Elijah Winnington for a campaign that highlighted the benefits of the Koala Plus mattress on sleep and recovery.
Klook, a prominent global travel and experience platform, has also embraced influencer marketing. The company engages with a network of 500 Australian and New Zealand content creators across various niches, including travel, lifestyle, and parenting. These influencers share exclusive discount codes through their content, which helps Klook monitor conversion rates and provides a revenue stream for the creators.
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