Expedia Group has released its insights into the emerging trends expected to shape the travel industry in 2025, emphasizing how businesses can leverage these changes.
According to the report, travelers in 2025 will increasingly seek not only traditional tourist routes but also lesser-known destinations that offer a break from the crowds. These so-called “detour destinations” are anticipated to become more popular, providing unique experiences that complement or even replace mainstream attractions.
The data indicates a significant rise in interest for these alternative locations, with 63% of consumers expressing a likelihood of visiting a detour destination on their next trip. This trend highlights an evolving preference among travelers for exploring off-the-beaten-path locations, suggesting a promising opportunity for businesses to cater to this growing demand.
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