The Pacific Asia Travel Association (PATA) will host its 2024 Destination Marketing Forum in the picturesque Phetchaburi Province, Thailand, from November 12 to 14. This highly anticipated event aims to provide a unique platform for travel industry professionals to connect, learn, and explore the potential of secondary and tertiary destinations across Asia. Co-hosted by the Thailand Convention and Exhibition Bureau (TCEB), Phetchaburi City, and the Designated Areas for Sustainable Tourism Administration (DASTA), the forum will focus on delivering strategic insights for sustainable tourism development.
Supported by the Tourism Authority of Thailand (TAT), this year’s forum will emphasize destination marketing strategies that highlight rich cultural heritage while providing practical solutions for responsible tourism growth. The engaging two-day program is designed to help tourism professionals gain a deeper understanding of the unique challenges and opportunities facing emerging destinations like Phetchaburi.
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