Skyscanner, the global travel metasearch engine, is positioning itself to become a key player in India’s rapidly growing travel market, with ambitions to elevate the country to one of its top three markets worldwide. As more Indian travelers seek new destinations and competitive deals, Skyscanner’s dual approach of acting as both a travel guide and a deal finder could strongly resonate with this expanding consumer base.
John Mangelaars, CEO of Skyscanner, has outlined the company’s ambitious goals for India. “India is among our top 10 revenue-generating countries,” Mangelaars said during a visit to the country last week, where he shared insights into Skyscanner’s strategy for deepening its presence in the region. He believes India’s market potential could catapult the company to a leading role in the travel sector across Asia.
A New Marketplace for Indian Travelers
In an effort to strengthen its foothold in India, Skyscanner is preparing to launch a new marketplace within its app. The yet-to-be-announced feature will offer a range of additional services designed to make the app a comprehensive one-stop shop for travelers. The marketplace will integrate options such as ground transportation, visa services, and travel-related information, providing users with an all-encompassing travel experience.
This move follows the company’s recent introduction of a sustainability feature, allowing airlines to publish their environmental commitments. According to Mangelaars, the new marketplace will further expand the app’s utility and reach, significantly enhancing the overall user experience.
India’s Market Potential
India’s travel market, one of the fastest-growing in the world, presents vast opportunities for Skyscanner. The company is focusing on the needs of Indian travelers, who increasingly look for convenience, affordability, and personalized experiences when planning trips. With millions of potential customers, Skyscanner’s enhanced offerings could appeal to those seeking seamless travel solutions.
As Skyscanner sets its sights on becoming a dominant player in the Indian travel sector, its success in the country could mark a pivotal shift in the company’s influence across the Asian market.
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