Singapore’s prestigious university campuses are emerging as popular travel destinations for Chinese families, who view these visits as a way to inspire their children to pursue higher education in the city-state, renowned for its clean streets and low crime rates.
Capitalizing on this growing trend, travel agencies in China have begun offering specialized campus tour packages, actively promoting them across social media platforms. According to a report by Bloomberg, more than 170,000 posts under the hashtag #SingaporeUniversityTourStrategy have surfaced on Xiaohongshu, a popular social media app in China similar to Instagram.
These tours, which are priced as high as 2,388 yuan (approximately $340), are heavily advertised on e-commerce platforms, appealing to families eager to explore Singapore’s academic institutions.
Industry experts, as reported by the South China Morning Post, highlight the increasing interest of Chinese parents in Singapore’s higher education system. Singapore’s advantages include visa-free travel, a strong academic reputation, and a relatively low cost of living—making it a more attractive option compared to other study abroad destinations such as the United States and Australia.
The appeal has been further boosted by a visa exemption agreement signed between Singapore and China in February 2024. Under this agreement, citizens of both countries can visit each other’s territories without a visa for up to 30 days, facilitating easier travel for families exploring educational opportunities.
This growing trend reflects the strategic choices many Chinese families are making to prioritize high-quality, affordable education, with Singapore increasingly becoming a top consideration.
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