Skyscanner has launched a new advertising platform aimed at helping travel companies reach new audiences while prioritizing data privacy.
The Skyscanner Ads Platform uses first-party data from travel audiences, enabling brands to engage in a safe advertising environment without relying on third-party cookies or tracking technologies. This initiative aims to assist travel partners in navigating the evolving digital ad landscape.
The platform allows advertisers to create, manage, and optimize contextual campaigns within Skyscanner’s marketplace, ensuring their ads reach the right audiences. It also provides real-time insights into consumer behavior, enabling advertisers to adjust their spending dynamically.
A predictive recommendation tool is also included, offering insights on trends and campaign performance to guide advertisers in making more informed decisions.
Developed in collaboration with airlines, travel agents, and media agencies, the platform aims to offer effective, privacy-conscious solutions to advertisers.
“With growing concerns over consent and tracking in digital advertising, the Skyscanner Ads Platform offers a valuable tool for reaching engaged global audiences who are actively planning travel,” said Kirsten Stirling, senior director of product management at Skyscanner.
“We combine Skyscanner’s first-party data with smart technology to deliver meaningful, privacy-focused results,” Stirling added.
Kyle Nimmo, head of media investment at easyJet, praised the platform, saying, “Partnering with Skyscanner has reshaped our advertising strategy. Their innovative products and deep audience insights have led to exceptional engagement and measurable results. The platform’s access to high-quality first-party data is a game-changer for the advertising industry.”
Related topics:
- Singapore Launches AI Travel Platform azgoXplore for Best Deals
- Lumi AI Travel Agent: BeyondBrain Unveils Global Booking Concierge
- AI-Powered TripBuilder Transforms Travel Planning with Personalized
