The travel industry is undergoing a major technological shift, with innovations reshaping how people plan, book, and experience their journeys. Booking management, a key area of customer experience, is at the heart of this transformation. Thanks to technological advancements, the travel sector is improving operational efficiency and changing how consumers interact with travel services.
FITUR 2025, organized by IFEMA MADRID, will showcase the most innovative companies in the travel technology space from January 22 to 26. The event, which falls under the TRAVEL TECHNOLOGY banner, will reveal the latest trends and technologies transforming the industry. Following a record 23% growth in 2024, Travel Technology 2025 is set to expand by nearly 10%, with more than 100 companies exhibiting.
Held in Hall 8, the event will feature companies from countries including Spain, Italy, France, the Netherlands, the UK, Germany, the US, Brazil, Singapore, and Morocco. Exhibitors will present groundbreaking solutions such as online booking platforms, blockchain technology for secure management, price management tools, innovative payment systems, and immersive virtual and augmented reality experiences to inspire travel. Additionally, AI-powered voice assistants will offer personalized services, enhancing the customer experience. These technologies enable tourism businesses to streamline operations, reduce costs, and improve efficiency by automating administrative tasks.
