Long-haul travelers are eyeing Europe for Winter and Spring 2025, but it’s not just the usual tourist hotspots taking center stage. A new report highlights Monaco, Luxembourg, Cyprus, Montenegro, San Marino, and Malta as some of the most popular destinations drawing international visitors. These countries are gaining traction for their rich history, stunning landscapes, strong safety reputation, and appeal for multi-destination travel.
The ETC Long-Haul Travel Barometer 1/2025 reveals that 94% of long-haul travelers now plan to visit multiple European countries, signaling a shift in how people explore the continent. As a result, smaller yet culturally rich nations like Monaco, Luxembourg, Cyprus, Montenegro, San Marino, and Malta are seeing a rise in demand. Whether it’s Monaco’s glamorous Monte Carlo, the medieval charm of San Marino, Cyprus’s sun-drenched beaches, or the hidden gems of Luxembourg, Montenegro, and Malta, these countries are quickly becoming top choices for travelers seeking a deeper European experience.
But what’s behind this shift? Changing traveler priorities, evolving spending habits, and a desire for affordable, off-the-beaten-path adventures are driving the trend. Let’s explore the key findings from the report and see why these six nations are shaping the future of long-haul travel to Europe in Winter and Spring 2025.
The Changing Landscape of Long-Haul Travel
Despite growing excitement for travel, economic challenges, rising costs, and shifting consumer preferences are influencing travel patterns for early 2025. Only 36% of travelers plan to take long-haul trips between January and April. However, some markets, particularly China, are showing increased interest in Europe, with 55% of Chinese travelers planning to visit the continent. On the flip side, countries like the US, South Korea, and Brazil are seeing a drop in European travel interest, mainly due to rising costs and a preference for domestic travel.
