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In a surprising twist, United Airlines is launching its “YOLO, Fly SOLO” campaign just as the world focuses on romance with Valentine’s Day. Instead of overshadowing the season of love, the airline is using this time to empower solo travelers, ahead of National Plan a Solo Vacation Day on March 1, 2025.
United Airlines announced it will share travel tips, popular solo destinations, and app features as part of its new mantra: “YOLO (You Only Live Once), Fly SOLO.” The airline recorded its highest-ever solo travel numbers last year, and over the past decade, Google searches for “solo travel” have increased by 223%. This growing trend is a key reason why United is doubling down on promoting solo adventures.
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