Malaysia Aviation Group (MAG) has renewed its strategic partnership with the Singapore Tourism Board (STB) to drive more travel from Malaysia to Singapore.
In a statement released on Monday, MAG announced that the renewed collaboration would focus on joint marketing campaigns and tailored offerings. The goal is to make Singapore an even more appealing destination for Malaysian travelers, while also boosting tourism spending and increasing visitor numbers at major attractions.
As part of the partnership, MAG and STB will launch marketing campaigns featuring Malaysia Airlines and Firefly crews exploring Singapore’s famous landmarks. These include Gardens by the Bay, the Singapore Flyer, Resorts World Sentosa’s SEA Aquarium and Universal Studios Singapore, Mandai Wildlife Reserve, and the Museum of Ice Cream.
