The global tourism landscape is evolving, and Trip.com Group has revealed some exciting insights into the future of travel in its newly released report, Momentum 2025: Travel’s Next Big Trends. Based on feedback from over 6,000 travelers across six Asia-Pacific markets, including Malaysia, the report identifies several emerging patterns that will shape travel in the coming years.
Key Trends for Malaysian Travelers
Food Tourism: For Malaysians, food is a major travel motivator. According to the report, 78% of Malaysians prioritize food festivals, and 73% actively seek restaurants with scenic views and hotel dining experiences. This trend highlights Malaysia’s culinary richness and its growing role as a global food hub. Interestingly, Malaysians show less interest in molecular gastronomy workshops (16%) or wine and beer tastings (25%), preferring authentic local food experiences instead.
Media-Driven Exploration: Media influences play a major role in shaping travel preferences, with destinations showcased in TV shows and social media platforms becoming increasingly popular among travelers.
Cruise Travel: The appetite for cruises is on the rise, with more Malaysians showing interest in cruise vacations that combine relaxation with exploration.
Immersive Experiences: There is a growing demand for travel experiences that blend culture, adventure, and entertainment. Tourists are seeking deeper, more engaging connections with the places they visit.
Impact on Gen Z and Millennials
Both Gen Z and Millennials are at the forefront of the food tourism trend. They are particularly drawn to food festivals, a movement that aligns with Malaysia’s vibrant and diverse culinary culture. Well-known events like the Penang International Food Festival and Sabah Food Festival continue to attract a wide audience, underscoring Malaysia’s position as a food destination for both locals and international tourists.
Trip.Gourmet: Enhancing Food Tourism Experiences
To meet this rising demand for food-centric travel, Trip.com Group has launched Trip.Gourmet, a platform designed to enhance the food tourism experience. Trip.Gourmet offers curated food guides, restaurant reservations, and exclusive culinary experiences, giving Malaysian travelers access to over 50,000 restaurants across 300 cities. Whether it’s indulging in street food or enjoying fine dining, this platform caters to all food lovers, making global food adventures more accessible for travelers from Malaysia.
