Emirates and TUI Cruises have renewed their strategic partnership to elevate Dubai’s position as a premier global cruise destination. The timing of this collaboration is key as TUI Cruises expands its presence in Dubai by homeporting a second vessel for the 2025/2026 cruise season, indicating growing demand for the city’s cruise offerings.
The official agreement was signed at ITB Berlin by Adnan Kazim, Deputy President and Chief Commercial Officer of Emirates, and Wybcke Meier, CEO of TUI Cruises. The renewed partnership will create seamless connections between Emirates’ extensive flight network and TUI Cruises’ itineraries, providing travelers with improved convenience and accessibility.
As part of the enhanced partnership, Emirates will align flight schedules with TUI Cruises’ sailings, ensuring smooth transitions for passengers between air and sea travel. The airline will also offer exclusive flight allocations for key markets with high cruise travel demand.
In addition to flight coordination, Emirates is collaborating with Dubai’s tourism partners to improve ground transportation from Dubai International Airport (DXB) to Port Rashid Cruise Terminal. This move is aimed at enhancing the overall travel experience for cruise passengers and reinforcing Dubai’s status as a world-class cruise hub.
