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Selangor Super Savers 2025: A Strategic Campaign to Boost Tourism

by Mary

In a united effort to enhance Selangor’s tourism sector, key travel trade organizations have launched the Selangor Super Savers 2025 (SSS2025) campaign. This initiative, which kicked off last month, brings together the Malaysian Association of Hotels Selangor Chapter (MAHSEL), the Malaysian Association of Hotel Owners (MAHO), and other industry stakeholders such as the Malaysian Association of Theme Parks & Family Attractions and the Malaysia Shopping Malls Association.

The campaign aligns with Tourism Selangor’s Visit Selangor Year 2025 (VSY2025) initiative, under the theme Surprising Selangor. VSY2025 aims to attract eight million international and domestic visitors to Selangor, generating RM11.7 billion (US$2.6 billion) in tourism revenue.

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Jasmine Abdullah Heng, Chairperson of MAHSEL, emphasized that the SSS2025 campaign aims to position Selangor as a must-visit destination by fostering collaboration between key sectors, including hotels, theme parks, attractions, and shopping malls. The initiative offers exclusive promotions to enhance visitors’ experiences while in the state.

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The campaign was officially launched by Chua Yee Ling, CEO of Tourism Selangor, who also unveiled a dedicated digital portal—selangorsupersavers.com—where travelers can access a variety of exclusive packages. These include discounts of at least 10% off Best Available Rates, food & beverage credits, and late check-outs until 3:00 PM.

Additionally, the campaign offers up to 10% off meeting and wedding packages at more than 20 participating hotels across Selangor. Visitors staying at these hotels will also enjoy perks and discounts at participating theme parks and shopping malls.

All offers, packages, and discounts will remain valid for six months, starting from March 1, subject to the partners’ terms and conditions.

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