Byrdli has launched an exciting new campaign in collaboration with Washington, DC and Visit the USA, introducing creator-led itineraries for travelers eager to explore beyond the usual tourist hotspots.
Travel creators Phoebe Lee and Mary Vitinaros will lead the campaign, offering curated and bookable travel experiences through their Byrdli Travel Clubs. These unique itineraries will highlight Washington, DC’s vibrant neighborhoods, diverse culinary scenes, historic streets, and cultural hubs.
Byrdli’s platform allows followers to directly book stays, restaurants, and activities based on the creators’ recommendations. This initiative bridges the gap between social media inspiration and real-world travel bookings, making trip planning easier for travelers.
Vanessa Richards, Co-Founder and CEO of Byrdli, shared, “Travel is about connection, both to a place and to the people who inspire you to visit… With BYRDLI, we’re giving creators the power to craft and share experiences that are personal, trusted, and instantly bookable. Washington, DC is an incredible destination, and we’re thrilled to partner with Visit the USA and Washington, DC to showcase it in a fresh, engaging way.”
To celebrate the launch, an exclusive event will be held in Sydney in August 2025, marking the official introduction of the new travel experiences available on Byrdli’s platform.
Destination DC, the official tourism organization for Washington, DC, plays a key role in this partnership. Corey Marshall, Director of Destination DC Australia and New Zealand, commented, “We love to engage travelers who are eager for extraordinary experiences. Our partnership with BYRDLI challenges the current perception of Washington, DC as just a political city, known only for its iconic museums and monuments.”
