Luberon Tourism is making a concerted effort to attract high-end Indian travellers by engaging with the travel trade in Mumbai and Bangalore. Through this initiative, the region aims to highlight its serene landscapes, exclusive accommodations, and authentic French countryside experiences.
Franck Delahaye, Director of Luberon Tourism, recently visited India to strengthen ties with the travel industry and position Luberon as a premier destination for discerning Indian tourists. While well-known in Europe, Luberon remains relatively undiscovered among Indian travellers. Delahaye emphasized that its charm lies in its untouched beauty—quaint hilltop villages, sprawling lavender fields, and scenic olive groves—offering an idyllic retreat for those seeking tranquillity.
Unlike France’s bustling metropolitan attractions, Luberon is best suited for experienced travellers looking for a more intimate and luxurious getaway. With just 45 hotels, the region primarily caters to high-end visitors, including families, couples, and niche travel groups. The focus is on quality tourism rather than mass appeal, ensuring a refined and peaceful experience.
“Luberon is not about large tour groups or first-time visitors seeking mainstream attractions. Instead, we want to welcome travellers who appreciate authenticity, culture, and exclusivity,” Delahaye stated.
By promoting Luberon as a hidden gem for luxury travellers, the region hopes to establish itself as a must-visit destination for Indian tourists seeking a sophisticated and immersive French countryside experience.
