As the global travel industry continues to recover and redefine itself in a rapidly evolving landscape, B-Travel 2025 has emerged as a critical hub for dialogue, innovation, and collaboration. Held annually in Barcelona, Spain, this event has established itself as Southern Europe’s leading platform for both travel professionals and consumers.
Now in its 42nd edition, B-Travel 2025 is poised to break attendance records, featuring over 600 exhibitors and anticipating more than 26,000 visitors. This year’s focus reflects the industry’s growing emphasis on sustainable and responsible travel, addressing key challenges and opportunities that lie ahead for tourism in the post-pandemic era.
“Barcelona is perfectly positioned to host Southern Europe’s premier travel event,” says Marta Serra, Event Manager of B-Travel. “Catalans are some of the most active travelers, both domestically and internationally, making this an ideal setting to showcase and discuss the future of global tourism.”
What sets B-Travel apart is its unique dual focus: it serves as both a vibrant consumer travel fair and a strategic B2B forum. On one side, consumers can explore emerging destinations, unique experiences, and exclusive travel deals. On the other, industry professionals use the platform to renew business deals, expand networks, and forge new partnerships that will drive tourism development for years to come.
As global tourism rebounds, B-Travel is more than a trade show—it’s a vital crossroads where trends are shaped, innovations are launched, and the next phase of the travel industry is envisioned.
