Silversea Appoints Barbara Biffi As Senior Vice President Of Global Sales

MIAMI, 30 July 2024 – Silversea Cruises has announced the appointment of Barbara Biffi as its new Senior Vice President of Global Sales. Biffi, who has been with Silversea since 2007, will relocate to Miami to oversee the company’s global sales strategy, succeeding Massimo Brancaleoni. Brancaleoni is leaving the company to pursue other opportunities after having significantly strengthened Silversea’s market position.

Bert Hernandez, President of Silversea, praised Biffi’s extensive experience and deep understanding of the brand. “I am thrilled to congratulate Barbara Biffi on her new role,” Hernandez said. “Her nearly two decades with Silversea have equipped her with unparalleled knowledge of our brand, a profound commitment to exceeding guest expectations, and a strong dedication to meeting the needs of our valued travel advisor community. Barbara embodies the values I envision for our brand, and I also extend my gratitude to Massimo Brancaleoni for his crucial contributions that have enhanced our leadership in the industry.”

Biffi, an Italian national with extensive international experience, initially joined Silversea as Vice President of Strategic Marketing in 2007, where she played a key role in launching the company’s expedition product in 2008. After a period with various luxury travel companies beginning in 2009, she returned to Silversea in 2017 as Brand Vice President. Known for her leadership skills, strategic vision, and operational expertise, Biffi brings a wealth of experience in brand strategy, marketing, sales, technology, data analytics, and financial management to her new role.