Krystal has launched its first travel center location at the EZ Travel Center in Tyler, Texas, marking a new phase in the brand’s growth strategy.
This 24/7 restaurant is part of Krystal’s efforts to expand beyond traditional standalone locations and tap into high-traffic areas that cater to convenience-driven customers.
“We’re excited to continue expanding our reach and improving the way we serve our guests,” said Josh Kern, CEO of SPB Hospitality, the parent company of Krystal. He also mentioned that the brand will continue to grow through its classic freestanding restaurants as well.
The new Tyler location offers Krystal’s full menu, including popular items like sliders, chili cheese pups, fries, shakes, and more. Franchisee Highway 31 Foodservice is already planning additional locations.
“There’s huge potential in bringing Krystal to travel centers like this one,” said Jagtar “Jag” Thethy, head of Highway 31 Foodservice.
Based in Atlanta, Krystal operates nearly 300 restaurants across 11 states.
In 2024, the brand revealed plans for a new compact convenience store design, set to be connected to a Circle K in Wilson, North Carolina.
