Elizabeth Arden has unveiled its latest initiative, the “Travel with Arden” campaign, in Hainan, China, featuring several Power Boosting Stations for the summer 2024 season. These interactive installations are designed to enhance travelers’ experiences.
Located within the Hainan Tourism Duty Free Shopping Complex, the Power Boosting Station invites visitors to explore Elizabeth Arden’s renowned capsule serums. The exhibit includes a Capsules Power discovery area, highlighting a range of products such as Advanced Ceramide Capsules, Retinol + HPR Ceramide Capsules, and Vitamin C Ceramide Capsules.
Interactive features include giant power buttons that activate video stories about Elizabeth Arden’s Prevage® skincare line. These videos provide insights into the science, technology, and ingredients behind the brand’s acclaimed anti-aging products, as well as the company’s philosophy and its emotional resonance with customers.
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