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Expedia Focuses on Loyalty Programs Amid Softening Travel Demand

by Mary

Expedia Group CEO Ariane Gorin highlighted a notable achievement for the company during its second-quarter earnings call on August 8: Brand Expedia experienced a nearly 20% increase in room night growth.”

For the second quarter, Expedia Group reported a 6% increase in gross bookings, totaling $28.8 billion. Lodging and hotel bookings rose 8% to $20.7 billion, while revenue grew 6% to $3.6 billion, including a 22% increase in B2B revenue. Room night growth also saw a 10% increase.The company is enhancing its consumer brands—Expedia, Hotels.com, and Vrbo—through its One Key loyalty program, which is currently available in the U.S. and is set to launch in the U.K.

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