A TikTok trend that exposes the “Black friendliness” of global destinations has gained popularity with many Black travelers. Black TikTok influencers have been rising to prominence on timelines for some time. While travel influencing and content creation are not new concepts, the Black community has been adding its unique perspective.
TikTok is an ideal platform for this content because it allows travelers to post concise yet detailed personal accounts and videos. Sharing need-to-know information with other Black travelers about specific destinations has become both enlightening and, at times, humorous. The latest trend on TikTok is an exposé-style series that rates destinations on their “Black friendliness.”
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