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Hilton announced on Tuesday a significant revamp of its program for select luxury travel advisors who book its premium hotels and resorts. Rebranded from “Impresario” to “Hilton for Luxury,” the invitation-only program isn’t just a name change, according to the company. The newly enhanced program introduces a dedicated concierge desk specifically for travel agents, designed to streamline the booking process and offer personalized support.
In addition to the concierge service, Hilton plans to reward advisors who consistently deliver high-quality bookings, further solidifying its commitment to fostering strong partnerships within the luxury travel sector.
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