The latest trends in travel and hospitality highlight a shift away from excessive glamour towards meaningful, integrity-driven innovation. A prime example is the recent transformation of Portland’s main terminal, which has been reimagined by ZGF Architects. The redesigned terminal emphasizes a natural aesthetic, reflecting the spirit of Portland. Rather than resembling a typical shopping mall, the space evokes the feeling of a serene, inspired park.
A key feature of the renovation is the striking wooden roof, which not only enhances the terminal’s visual appeal but also contributes to its acoustics, creating a calming atmosphere. Thoughtful design elements, such as loudspeakers positioned at head level instead of overhead, exemplify the meticulous attention to detail that characterizes this project.
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