KUALA LUMPUR, MALAYSIA — The Singapore Tourism Board (STB) Malaysia is set to unveil a new content initiative aimed at attracting Malaysian family travelers. This campaign highlights Singapore’s family-friendly attractions and experiences through collaborations with Malaysian personalities Farah Nabilah and Elecher Lee.
The content is designed to showcase Singapore as an ideal destination for families, particularly those with young children. It features personal travel experiences from Nabilah and Lee, emphasizing the emotional connections and family bonding opportunities available in Singapore.
According to Agoda’s Family Travel Trend Survey 2022, more than 80 percent of travelers plan trips with immediate family, and over half (52 percent) aim to reconnect with relatives during vacations. Among Malaysian travelers, 35 percent are inclined to plan two or more family trips annually.
Travelers to Singapore later this year can also benefit from various attractive deals and explore a wide range of family-oriented attractions. For additional information on these offers, please refer to Annex A.
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