As travel options expand, Australian travelers are increasingly turning to advisors for guidance, with 83% open to exploring new destinations and types of trips. To effectively engage clients throughout their journey, travel marketers should focus on four critical touchpoints where they can have the most influence.
According to a recent Growth Distillery report, 70% of Australians frequently engage with travel content, highlighting travel as a constantly evolving interest. However, the opportunity for travel advisors, marketers, and brands to influence travelers is limited, with potential customers making decisions within just six weeks or weekends during the early stages of their travel planning.
To maximize impact and guide travelers through the decision-making process, advisors should focus on four essential marketing moments: Dreaming, Discovery, Decision, and Details. These touchpoints represent key stages in the customer journey where targeted engagement can significantly shape travel choices.
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