As China seeks to revive its tourism industry post-pandemic, the country has unveiled a range of new policies aimed at attracting international visitors. Despite these efforts, many foreign tourists are encountering obstacles that complicate their travel plans.
Visa applications for China can be notoriously complex, and international flight options are currently limited. Increased costs and decreased demand, compounded by restrictions on Russian airspace, have led to higher airfare and fewer flight choices.
For those who successfully manage these hurdles, adjusting to China’s highly automated society and its distinct digital ecosystem can present additional challenges, especially for first-time travelers.
Since reopening its borders at the end of 2022, China has intensified its efforts to draw international tourists. The government has introduced various traveler-friendly measures, including visa exemptions for numerous nationalities and a 144-hour visa-free transit policy at an expanding list of entry points. These changes are part of China’s broader strategy to reinvigorate its tourism sector and make the country more accessible to global travelers.
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