A recent study by Booking.com highlights the evolving motivations of Indian travelers in 2024, revealing that travel has become a key form of self-expression, with an increasing interest in immersive experiences that reflect cultural, culinary, and local elements.
The influence of films, television, and social media is profound, with 44% of Indian travelers drawing inspiration from these sources. Notably, 61% are motivated to try foods they see in media, while 59% take films and shows into account when choosing travel destinations. Additionally, 58% are drawn to iconic sites featured onscreen, and 57% seek to immerse themselves in the cultures portrayed.
Social media plays a pivotal role in travel inspiration, with 66% of Indians utilizing these platforms to generate ideas. Influences from friends, family, advertisements, and popular personalities significantly shape their travel decisions.
Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia at Booking.com, stated, “The Indian traveler’s mindset has shifted beyond mere destinations. They are looking for experiences inspired by what they admire. At Booking.com, we aim to bridge the gap between inspiration and reality, allowing travelers to easily plan their dream vacations by booking flights, accommodations, attractions, and more on a single platform. Our commitment extends beyond booking; we strive to be a travel partner, addressing any challenges before, during, or after the trip to ensure every journey is perfect.”
Despite the excitement surrounding travel, 42% of Indians find the planning process stressful. There is a clear desire for a streamlined experience, with many preferring to book flights, accommodations, and activities together. Specifically, 62% prefer to book flights and stays simultaneously, while 50% wish to make restaurant reservations in advance. Additionally, 52% express interest in package deals that combine various travel elements.
Related topics:
7-Day Trip to London Cost from India
