Campari Group is set to return to the TFWA World Exhibition in Cannes next week, where it will present its comprehensive range across core spirits categories and outline plans to enhance and expand its market presence.
Featuring renowned brands from American whiskey, Malt Scotch, dark rum, Cognac, wine, and Champagne, Campari aims to reinforce its position within the spirits industry.
Marco Cavagnera, Managing Director of Global Travel Retail at Campari Group, stated, “Our presence in Cannes proudly reflects Campari Group GTR’s ambitious vision for growth and innovation in global travel retail. This year marks a significant milestone as we introduce an expanded portfolio of brands and innovations to our partners.”
He further emphasized, “Building on the strength of our iconic Aperitivo brands, we are enhancing our GTR offerings with new distribution entries and travel exclusives, particularly in the premium brown spirits category. Our expanded showcase remains rooted in the cultural relevance and heritage of our brands, inspiring global travelers throughout their journeys.”
Central to Campari’s strategy is a focus on premiumization, with its Courvoisier brand playing a key role at the exhibition as the company seeks to bolster its influence in the brown spirits sector.
The Campari booth has undergone a transformation for the event, featuring a digital façade that invites visitors on a virtual tour through the group’s diverse categories, highlighting brand stories and heritage. The iconic Campari brand will take center stage, showcasing its pivotal role in the creation of negroni cocktails.
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