L’Occitane is set to make a strong return to the annual TFWA Cannes 2024 event, showcasing its beauty brands at the duty-free and travel retail exhibition from September 30 to October 3, 2024.
This year, the company will highlight its flagship brand, L’Occitane en Provence, along with popular labels such as Sol de Janeiro, Elemis, and Erborian. The booth, designed in Provençal green and adorned with olive trees, features three themed meeting rooms that reflect the unique identities of each brand.
Attendees can expect to see bestselling product ranges from L’Occitane’s portfolio and gain insights into upcoming initiatives. Notable previews include the L’Occitane en Provence Botanical Lab in Haitang Bay, the re-launch of the Immortelle Reset Serum, and Erborian’s comprehensive campaign for CC Red Correct, a concealer aimed at reducing redness.
The event represents a key opportunity for L’Occitane to engage with global buyers and reinforce its presence in the travel retail sector. As the company continues to innovate and expand its offerings, this showcase will be pivotal in driving future growth and brand awareness among international audiences.
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