Travel intelligence company ForwardKeys is set to launch a groundbreaking 36-month forecasting solution tailored specifically for brands and retailers in airports this October. This industry-first tool aims to help businesses optimize their strategies, enhance long-term marketing efforts, and plan for growth with greater precision.
Utilizing advanced self-learning and machine learning AI models, the new solution continually evolves, providing duty-free retailers and other airport businesses with a dynamic tool for making informed strategic decisions. Unlike traditional forecasts that rely on historical data, ForwardKeys integrates real-time booking information with proprietary air capacity projections for a more responsive outlook.
The tool offers comprehensive global coverage across 4,750 airports and 900 airlines, differentiating between domestic and international traffic.
This new offering complements ForwardKeys’ existing 12-month forecast, which remains essential for managing day-to-day operations and quickly adapting to short-term changes in traveler behavior.
Marina Giuliano, Vice President of Travel Retail at ForwardKeys, stated, “Our clients can now enhance efficiency, reduce costs, and make informed decisions up to three years ahead, which was previously unattainable. These forecasts allow brands and retailers to tailor strategies to the unique preferences and habits of various customer groups, with market updates ensuring decisions are based on the latest data available.”
ForwardKeys emphasized the critical need for accurate forecasting in the travel retail sector, which is experiencing rapid changes due to external factors such as fluctuating market conditions and disruptions in passenger flow.
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