L’Oréal Travel Retail Asia Pacific has been recognized as the Cosmetics Retailer of the Year for Singapore at the Retail Asia Awards 2024, thanks to its innovative lounge concept showcased at the Tax-Free World Association (TFWA) exhibition held at Marina Bay Sands Expo & Convention Centre.
The L’Oréal Travel Retail pavilion featured a sophisticated duplex lounge that spanned two levels, highlighting a diverse array of brands in skincare, haircare, and makeup, including the newly integrated Aesop brand.
A standout feature was the Fragrance Speakeasy Bar, which offered guests an immersive experience into the art of perfumery. The luxury fragrance portfolio, including YSL Les Vestiaire Des Parfums, Armani Privé, Lancôme, and Maison Margiela, was creatively presented through a unique cocktail tasting experience that combined fragrance and flavor.
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