In Hong Kong’s Kennedy Town district, Chinese tourists are flocking to a local cafe, a hidden gem popularized by the Xiaohongshu social media app.
Nestled in a residential area, the Kennedy Town Playground’s basketball courts may not seem remarkable to locals, who typically pass by on their way to other destinations. However, for visitors from mainland China, these courts have become a must-visit spot. The appeal lies not in playing basketball, but in the stunning views they offer of the Hong Kong skyline, set against a hilly backdrop.
Meanwhile, in Seoul, Mandarin-speaking crowds are gathering in Seongsu-dong, an area renowned for its trendy cafes. Yet, rather than enjoying their drinks, these travelers are snapping photos in front of a striking wall adorned with a bold red rectangle.
These Chinese tourists are not stumbling upon these locations by chance; many are avid users of Xiaohongshu (Little Red Book), which has emerged as a travel guide and social media platform, influencing their travel choices and destinations.
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