The World Travel & Tourism Council (WTTC) has inaugurated its 24th Global Summit in Perth (Boorloo), the vibrant capital of Western Australia. This event unites industry leaders, government officials, and key figures from around the globe, focusing on the future trajectory of the Travel & Tourism sector.
In her keynote address, WTTC President & CEO Julia Simpson underscored the significance of hosting the summit in Perth, a city renowned for its rich exploration history, strong Indigenous heritage, and its emerging status as a hub for tourism innovation.
Reflecting on her earlier visit to Western Australia, Simpson emphasized the value of Indigenous tourism. “Western Australia exemplifies how empowering Indigenous communities to share their stories and 60,000-year-old culture can create sustainable tourism opportunities while enriching travelers’ experiences,” she noted.
Simpson added, “Perth is more than a gateway to Australia; it’s a beacon for the future of Travel & Tourism. The city demonstrates what can be achieved through investment in connectivity, the embrace of technology, and community empowerment. Here, Travel & Tourism is not merely an industry—it’s a resource that continuously generates opportunities and economic freedom.”
She highlighted the sector’s impressive potential, stating, “This year, our industry is poised to break all records, contributing $11 trillion to the global economy. However, our vision extends beyond mere figures—it’s about fostering a sustainable future where travel empowers local communities, protects our planet’s heritage, and brings the world closer together.”
Over the next two days, the summit will feature prominent speakers, including U.S. Secretary John Kerry, conservation advocate Robert Irwin, and top executives from leading global travel companies. Key agenda topics include destination stewardship, the impact of artificial intelligence, and the vital role of Indigenous tourism in promoting regenerative travel.
With delegates from more than 70 countries, the WTTC Global Summit 2024 is set to be a landmark event, steering the future of the industry while showcasing how sustainable growth can uplift local communities and preserve the unique landscapes that make travel extraordinary.
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