InsureKU, a Malaysian digital insurance and takaful aggregation platform, has officially launched a consumer-focused platform featuring a range of curated travel insurance solutions. This initiative aims to redefine how Malaysians access and manage their insurance needs, starting with the ease of obtaining travel coverage from innovative insurance providers.
By choosing travel insurance as its initial offering, insureKU addresses common consumer pain points associated with purchasing necessary insurance and takaful products for travel. Malaysians can now safeguard their journeys within minutes, managing risks such as trip cancellations, medical emergencies, lost luggage, and delays more effectively.
insureKU operates under Censof Maal, a subsidiary of the Malaysian financial management software provider Censof. It was one of the first participants authorized by Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, undergoing development and testing for the past six months.
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