As the 2024 holiday season approaches, many Americans are sticking to their usual travel plans, despite challenges posed by rising costs. According to CivicScience data from last month, approximately 32% of people intend to travel for the holidays, a number consistent with 2023. However, there has been a notable shift in the mode of transportation.
More holiday travelers are opting to drive this year, while slightly fewer plan to fly. One contributing factor is the rising cost of airfare, which has become a significant deterrent for many. Despite gas prices reaching levels not seen since 2021, people are less willing to cut back on fuel expenses, suggesting that driving remains a cost-effective option for many families.
Interestingly, while many travelers are scaling back spending on non-essentials like fast food and casual dining to save money, they are prioritizing fuel for their road trips. This trend highlights the appeal of driving as a more budget-friendly alternative to flying during the busy holiday season.
Air travel, however, still holds strong appeal for a significant portion of holiday travelers. About 30% plan to fly, but safety concerns and the rising cost of tickets are causing hesitation. Among the factors contributing to travelers’ concerns, expensive airfares top the list, with many perceiving that flight prices continue to trend upwards, making air travel less accessible for budget-conscious holidaymakers.
As the holiday season nears, the balance between convenience, cost, and safety is shaping how Americans plan their trips, with many turning to the open road to get to their destinations.
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