The intersection of technology and travel was a focal point at SXSW Sydney this week, featuring innovative activations and engaging panel discussions throughout the festival.
Accor, the event’s preferred accommodation partner, showcased its lifestyle loyalty program, ALL – Accor Live Limitless, at the ALL.com Lobby Lounge in Tumbalong Park, where a series of free events were held.
On Tuesday afternoon, the Lounge hosted a panel titled “The Road Ahead – Trends Shaping Travel in the Next 10 Years.” The session attracted a significant audience, including festival attendees and invited guests.
Moderated by Accor Pacific Chief Operating Officer Adrian Williams, the panel featured prominent leaders from TripAdvisor, Destination New South Wales, Australian Traveller Media, and MyTravelResearch.com. Discussions focused on the evolving landscape of travel, emphasizing sustainable and ethical practices, personalized experiences, and the increasing influence of technology, particularly artificial intelligence.
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