Kazakhstan has emerged as a vibrant destination for activity tourism, a trend that was prominently showcased by its travel agencies at the recent China Outbound Tourism Mart (COTTM) and the Astana-Beijing 2024 Roadshow.
Meiramgul Balgozhina, general manager of Empire Travel Qazaqstan, emphasized the notable rise in inbound tourism during Kazakhstan’s China Tourism Year, particularly the increasing popularity of activity tourism. This segment of the industry is dedicated to organizing tours centered around significant events in Kazakhstan, including conferences, exhibitions, and sports competitions. These events have drawn considerable interest from international travelers, especially from China, reinforcing Kazakhstan’s reputation as a prime destination for activity-based tourism.
Balgozhina highlighted the influence of sporting events on tourism, noting Empire Travel Qazaqstan’s pivotal role in facilitating travel arrangements for the 27th Asian Table Tennis Championships. “We served as the official travel agent for this year’s tournament, welcoming over 300 Chinese tourists who are passionate about the sport,” she stated. This increase in Chinese tourist participation underscores a growing interest in competitive sports events held in Kazakhstan.
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