The Macallan Launches Exclusive Campaign for 200th Anniversary in Travel Retail

Mary

In celebration of its 200th anniversary, The Macallan has unveiled a collection of ultra-premium whiskies that encapsulate what owner Edlington describes as “the brand’s interpretation of time travel.” This new range, titled the ‘Time: Space’ collection, will be available at select high-end airport travel retail outlets globally, supported by an extensive promotional campaign.

The inaugural whisky from this collection is ‘TIME : SPACE,’ which features a unique double-chamber container housing the oldest whisky ever released by The Macallan—an exceptional 84-year-old whisky—and a second single malt from the brand’s new distillery, established in 2018.

The innovative container for TIME : SPACE is designed with two separate chambers, each dedicated to one of the whiskies. This exclusive product will be available by invitation only in travel retail locations worldwide, with pricing details provided upon request. To commemorate its bicentennial, The Macallan will release only 200 bottles, one for each year of its storied history.

Noteworthy is the design of the Time: Space vessel, which holds the 1940 vintage (43.6% ABV) in its outer chamber. This expression is crafted from two cask types: first-fill American oak and second-fill European oak, both seasoned with sherry from Jerez de la Frontera and matured in the renowned Speyside region of Scotland.

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