ibis Hotels has unveiled a new global campaign titled “Go Get It,” celebrating the brand’s 50th anniversary and its commitment to making travel accessible for all. Since its inception in 1974, ibis has transformed the tourism industry by offering high-quality, affordable travel experiences, effectively pioneering the concept of democratized travel.
The “Go Get It” campaign centers on the brand’s core values—people, guests, and its identity—while encouraging explorers to rediscover the world. The global president of ibis emphasized that the brand has reshaped the travel landscape through the introduction of economy hotels, which combine friendly service, appealing design, and consistent quality at an affordable price. This initiative reaffirms ibis’ dedication to inspiring individuals to embark on their travel journeys.
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