WTM Africa 2025: A Fresh Vision with the “Ignite Africa” Initiative

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WTM Africa is set to return with an innovative approach from April 9-11, 2025, at the Cape Town International Convention Centre (CTICC). This year’s event will emphasize actionable insights and create abundant strategic networking opportunities for stakeholders in the tourism sector. Under the theme “Ignite Africa,” WTM Africa 2025 aims to inspire new ideas and forge partnerships that will shape the future of tourism on the continent.

Participants can look forward to a robust program featuring industry experts who will address key topics such as aviation, responsible tourism, and marketing. A notable addition this year is the “Brain Box,” which will offer interactive workshops designed to equip attendees with practical skills and knowledge applicable to their businesses.

Moreover, WTM Africa will release a trend report that delivers the latest insights into the industry. This important report will provide a data-driven overview of the challenges and opportunities currently influencing Africa’s tourism landscape. Additionally, a revamped Media Awards program will honor excellence in travel journalism, and an expanded lineup of press conferences and interviews will enhance media access to prominent industry leaders.

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