New Partnership Aims to Boost Scotland’s Hospitality Sector with Expertise in Revenue Management and Distribution
The Scottish Tourism Alliance (STA), Scotland’s foremost representative body for the tourism and hospitality industry, has announced a strategic partnership with HotelPartner, a global provider of revenue management and distribution services. As the latest Platinum Patron sponsor, HotelPartner’s involvement underscores its commitment to removing operational barriers across Scotland’s tourism sector and supporting businesses in driving profitability and sustainable growth.
HotelPartner Joins Forces with STA to Empower Scottish Tourism
Marc Crothall MBE, the Chief Executive of the Scottish Tourism Alliance, expressed his enthusiasm about the new collaboration, highlighting the significant role HotelPartner will play in supporting the industry. “I am absolutely delighted to welcome HotelPartner into the Scottish Tourism Alliance family,” Crothall said. “As a well-respected supplier known for its focus on optimisation, success, and security, HotelPartner will be an invaluable addition to our extensive network of industry suppliers.”
HotelPartner’s expertise in maximising revenue and reducing operational costs is expected to provide substantial benefits to STA’s membership. As the tourism and hospitality sector faces increasing economic challenges, this partnership aims to help businesses not only navigate these difficulties but also achieve the long-term goals set out in Scotland’s National Tourism Strategy, Scotland Outlook 2030.
“We look forward to working closely with HotelPartner to strengthen Scotland’s tourism and hospitality sector, and we are excited for them to share their insights with the industry at ScotHot 2025, where they will join us on the STA Spotlight Stage,” Crothall added.
HotelPartner: A Proven Leader in Revenue Management
Robert Holland, Managing Director for the UK and Ireland at HotelPartner, expressed his excitement about joining the STA, an organisation that has made significant strides in supporting Scotland’s tourism and hotel industries. “It’s an honour for us to become a member of the Scottish Tourism Alliance, and we’re eager to collaborate with the STA,” Holland said. “We are particularly excited about the potential to introduce some of Scotland’s beautiful locations to the 170 markets we serve across Europe.”
HotelPartner’s philosophy revolves around creating tailored, holistic strategies for hotel revenue management. The company combines cutting-edge technology with decades of industry experience to drive profits and optimise the sales of hotel rooms. By doing so, they ensure that their hotel partners thrive in a competitive and ever-evolving market.
About HotelPartner
Founded in 2006, HotelPartner has become a trusted leader in the field of revenue management and distribution services for the hospitality industry. The company is dedicated to helping accommodation providers grow sustainably by maximising profitability and securing long-term success.
HotelPartner’s distinctive approach, known as TET-Synergy, merges highly qualified teams (T), proven expertise (E), and advanced technology (T) to deliver outstanding results for its partner hotels. This unique combination allows the company to optimise room revenue while simultaneously reducing costs, helping hotels improve their operational efficiency and profitability.
With an in-depth understanding of the hospitality sector and a commitment to delivering success and security for its partners, HotelPartner is well-equipped to help accommodation providers navigate the complexities of the modern marketplace.
Strengthening Scotland’s Tourism Industry
The addition of HotelPartner to the STA’s network is expected to be a significant boost for the Scottish tourism and hospitality industry. As both parties work together, they aim to create opportunities for growth and innovation while addressing the challenges that tourism businesses face in an increasingly competitive global landscape.
With the upcoming ScotHot 2025 event on the horizon, HotelPartner’s involvement will offer a valuable platform for sharing knowledge and expertise with a broader audience, further cementing its role as a key player in Scotland’s tourism sector.
Related topics:
