Travelport, a global technology company powering travel bookings for thousands of agencies and suppliers worldwide, has released its 2025 State of Modern Retailing Report. This report combines proprietary research with cross-industry insights, identifying critical trends reshaping the travel industry, including increased demand for transparency, the rise of new subscription models, and AI-driven advancements in the travel retail experience.
“Consumers are clear about what they want from the travel industry: simplicity, transparency, and trust,” said Jen Catto, Chief Marketing and Product Officer at Travelport. “Our latest research shows that travel has reached a tipping point. Modern retailers who embrace radical transparency, adopt AI responsibly, and deliver streamlined experiences will thrive in this evolving landscape.”
