The Tourism Authority of Thailand (TAT) is spotlighting its innovative tourism efforts at the ASEAN Tourism Forum (ATF) 2025, held from January 15 to 17 at the Persada Johor International Convention Centre. Under the theme “Amazing Thailand Grand Tourism Year,” TAT is showcasing the country’s unique travel experiences while highlighting its role in advancing regional tourism.
Located at Booth 41, the 90-square-meter Thailand Pavilion brings five core experiences to life: Taste, Try, Buy, Seek, and See. The Pavilion serves as a dynamic hub, with seven Thai tourism operators hosting B2B meetings with international buyers to encourage collaboration and new business opportunities.
Visitors can enjoy traditional Thai dishes, free Wi-Fi, and immersive cultural exhibits. An interactive Information Counter offers quick travel tips and destination insights via digital QR codes, enhancing the experience for attendees.
