Meetingmax and aRes Travel Announce Strategic Partnership to Address Post-Cutoff Hotel Bookings
Meetingmax, a leading provider of event room block management software, has partnered with aRes Travel to offer event managers a cutting-edge solution for handling post-cutoff hotel bookings. This collaboration is designed to support event organizers in accommodating last-minute registrants, even after contracted room blocks close.
Late registration has become increasingly common, with many attendees booking closer to the event start date—sometimes as late as a week before the event. This trend puts pressure on event managers, who often struggle to secure accommodations for these late registrants due to hotel cutoff dates typically set 30 days before the event. The Meetingmax-aRes Travel partnership aims to address this challenge by providing a seamless overflow booking solution that aligns with changing attendee behaviors.
“This partnership ensures event managers can deliver exceptional service, even after room blocks close,” said Kelly Heesterman, Director of Sales & Marketing at Meetingmax. “By combining Meetingmax and aRes Travel, we offer clients an efficient way to manage late bookings while gathering valuable data for future events.”
With this partnership, event managers can offer a better experience to late registrants, who can now easily book hotels through a branded, user-friendly booking site with real-time availability. This ensures no attendee is left without accommodations. Additionally, housing managers can gain insights into booking patterns, guest locations, and economic impact, helping them refine housing strategies and negotiate better hotel contracts in the future.
The collaboration also creates new revenue opportunities. Clients earn commissions on bookings made through aRes, turning reservations that would otherwise be lost into an additional income stream. Furthermore, aRes handles the setup of custom booking links, ensuring easy integration into existing workflows.
The partnership provides a scalable solution not only for post-cutoff bookings but also for testing housing feasibility and offering zero-risk options for groups. Meetingmax and aRes Travel are already helping joint clients improve their housing strategies. For example, a large spectator championship event uses Meetingmax for contracted room blocks for participants, media, staff, and VIPs, while using aRes for spectator bookings, demonstrating how the partnership supports dual housing approaches.
Meetingmax is a premier provider of room block management software, known for its seamless and efficient solutions. With a focus on innovation and customer support, Meetingmax is a trusted partner for event planners across North America.
Travel is a leading provider of customizable booking platforms, empowering partners to sell lodging, attractions, and activity products. The platform offers a completely branded, easy-to-integrate solution that provides access to detailed booking data and new revenue opportunities.
